Factory Labs is an AI-native CRM and B2B commerce platform. Teams migrate off Salesforce in days, and run buyer storefronts on live data from the ERP you already run.
Live with SAP · NetSuite · Dynamics 365 · Infor SX.e
How Factory Labs fits
+ Sage X3 · Acumatica · your ERPAI drafts the quote, writes the campaign, classifies the SKU and flags the deal at risk, inside the screens your teams already use.
Your ERP keeps running fulfillment and financials. Factory Labs adds the customer and AI layer on top, live in both directions.
Bidirectional connectors for SAP, NetSuite, Dynamics 365 and Infor SX.e. Live inventory, pricing and orders on every customer touchpoint.
CRM and Commerce first
AI-assisted pipeline, inbox and telephony on live ERP data.
Agents draft the quote, summarize the call and surface the at-risk deal, while reps see live inventory, pricing and order history on every account.
B2B storefronts on live ERP data, not a second catalog.
Buyer portals, account-specific catalogs, and checkout that becomes a real ERP order. No separate store system to keep in sync.
AI-enriched catalog for every channel.
Agents classify SKUs, fill missing attributes, write descriptions and flag quality gaps so your catalog is always channel-ready.
AI-composed campaigns on real ERP behavior.
Agents draft subject lines, build segments from purchase history and schedule lifecycle journeys across email, SMS and WhatsApp.
From the founders
We started Factory Labs because we lived inside the disconnects ourselves. We quoted out of ERP and chased status updates in Salesforce. We watched Marketing and Sales argue over which list of customers was “real.” We saw teams spend more on integrations than on the systems being integrated.
We are building the CRM and B2B commerce platform we wished we had: migrate off Salesforce in days, and take buyer orders on a storefront that reads live from your ERP.
Artem Kazmerchuk · Founder & CEOA traditional CRM bolted to an ERP through middleware is a different architecture from a CRM that treats your ERP as the source of truth. Here is why the difference matters.
ReadA pragmatic, field-tested checklist for moving a B2B distributor off Salesforce. What to migrate, what to leave behind, and how to avoid the three failure modes that derail most CRM migrations.
ReadTwo architectural decisions separate a CRM that "connects to Databricks" from one that is genuinely lakehouse-native. We walk through both (federated reads via MCP, and outbound Delta Sharing) and what the difference looks like in production.
ReadMigrate off Salesforce in days. Run buyer storefronts on live data from the ERP you already run.